Digital Marketing & AI · Education & Consulting
Learn fast; apply with purpose.
If you're looking to learn AI fast or amplify your digital visibility, you're in the right place. I teach and consult in AI and digital marketing — succinctly.
You work directly with me. Clients include nonprofits, businesses and educational institutions.
What brought you here?
- I want to learn AI, fast1:1 AI Power Hour, coaching and mentoring
- My team needs AI skillsCorporate training and 2–3 hour hands-on workshops
- We need an AI strategyRoadmap, KPIs, governance and a PR plan
- We need AI guardrailsEthical AI education, guidelines and my free guide
- Our event needs an AI speakerKeynotes, webinars and conference sessions
- I need digital marketing helpSEO, paid search, paid social, e-commerce, content
- We're a nonprofit with (or without) an Ad GrantUp to $10,000/month in Google ads
- Adjunct faculty, Kellogg/Northwestern Professional Certificate in Digital Marketing
- Tippie MBA, University of Iowa
- General Assembly
- AI instructor, Chicago Jobs Council
- 40+ Google Grants awarded
- MBA · BSE biomedical engineering
Meet Matt
You are my priority. I enjoy helping my clients succeed.
I'm an experienced digital marketer and educator who has spent decades helping brands build their visibility online. As an educator, I've taught digital marketing at the University of Iowa MBA program, Ascend Training, General Assembly and as adjunct faculty for Kellogg/Northwestern's Professional Certificate in Digital Marketing. I teach AI at Chicago Jobs Council, an anti-racist workforce development nonprofit.
I use AI in my daily work and have consumed many hours of AI education, including the AI Summit and the Black Hat cybersecurity conference. My values are kindness, integrity, collaboration and giving back.
In June 2026 I presented Leverage AI to Automate Your Digital Marketing at the 2026 Executive Retreat in Williamsburg, Virginia, hosted by the Healthcare Business Management Association (HBMA) — the association for healthcare revenue cycle management professionals. The session is in the HBMA store and carries one CHBME continuing-education credit.
Leading the responsible revolution
AI isn't just a trendy technology. It represents a chance to build a more sustainable and equitable future — now. Decisions made today about AI access and governance will determine whether this technology becomes humanity's greatest equalizer, or deepens existing divides.
I hear many negative sentiments around AI:
- Environmental impact of power demands
- AI-driven unemployment concerns
- Generative AI errors
- Mutiny fears (i.e. Terminator)
- Copyright infringement
- Institutional racism amplification
The truth is, these concerns are valid; AI does all of these. But because of its sheer power and influence, avoiding AI poses a bigger threat than learning it — not only for ourselves, but for younger generations and those with less access to information. Without understanding AI, we are unable to guide its development or steward its equitable access.
If applied thoughtfully and ethically, we can use AI to improve society, the planet, and your business.
Matt Cardoni, Green Lightning Marketing
AI is transforming the digital marketing industry; to evolve, we'll need to adapt and learn fast. I can help. In addition to being an educator and consultant, I prioritize efficiency: you will learn and see results fast.
Read: Artificial Integrity, the real future of responsible AI →
How I help
AI education and consulting on one side, digital marketing on the other. Most clients use both.
AI Education
1:1 AI Power Hours, corporate training, and hands-on 2–3 hour workshops by role — plus ethical AI education.
Learn moreImplement itAI Consulting
AI strategy and roadmaps, ethical AI guidelines and governance, AI for business and for marketing.
Learn moreGrow itDigital Marketing
SEO, paid search, paid social, e-commerce, content — and Google Grants for nonprofits.
Learn moreShare itAI Speaking
Conference keynotes, webinars and corporate events that leave audiences excited and equipped.
Learn moreWhy me
Three things clients say they get here that they didn't get elsewhere.
Fast & intentional
I get up to speed on your world quickly and go straight to the handful of moves that matter. Efficiency is the point: you will learn and see results fast.
Taught by a teacher
Seventeen years in classrooms, from Kellogg/Northwestern to Chicago Jobs Council. Interactive, concise, purposeful and fun — because those are the most effective ways to learn.
Integrity by design
Ethics isn't a closing slide. Kindness, integrity, collaboration and giving back are the values I run this practice on, and they show up in how AI gets used.
My favorite quote
I would have written a shorter letter if I had the time.
Attributed to Blaise Pascal, and the standard I hold my own work to
One of the biggest challenges our society faces is the overload of information we receive. I condense the noise into actionable insights. I will make your experience valuable and keep my information thoughtfully succinct.
Nonprofits I've supported
Google Grants and digital marketing clients from over a decade of mission-driven work.
Free resources
Start here. No forms on most of them.
The Ethical AI Practitioner's Guide
Six copy-and-paste guardrails, inclusive prompting techniques and a framework for systemic change.
Learn moreChecklistAI Advisor Checklist
15 questions to ask before you hire any AI coach, trainer or consultant — including me.
Learn moreLibraryTalks, decks & webinars
The actual materials from my sessions for nonprofit and marketing executives.
Learn moreReach out for a free discovery consultation.
Tell me what you're working on and we'll assess fit. I enjoy helping my clients succeed — and I'll tell you honestly if I'm not the right person.