You are my priority. I’m an empath. I enjoy helping my clients succeed.
I’m Matt Cardoni. I teach and consult in AI and digital marketing to help my clients learn new technologies, increase their productivity, and amplify their online visibility.
My clients include nonprofits, businesses and educational institutions.
My values are: kindness, integrity, collaboration and giving back.
My styles:
- Interactive
- Concise
- Purposeful and
- Fun(!)
Because these are the most effective ways to learn.
Humor is an effective tool in education for a variety of reasons:
- humor activates more areas of the brain
- it strengthens memory;
- increases optimism;
- reduces fear and;
- increases student involvement.
Furthermore, humor is the number 1 appreciated quality by students in rating reviews [source]. Respectful joking in classrooms sets a tone that reduces fear so people feel more comfortable being vulnerable and more likely to ask questions. When possible, I try to integrate cat jokes. Here is my inspiration for cat jokes, the illustrious Dr. Carlitos Roberto Cardoni aka Cat-lyn Jenner:
Education
I graduated with a BSE in biomedical engineering from the University of Iowa, worked as a software engineer for 7 years (in London, Hamburg, Ft Lauderdale, & San Diego), and then received my MBA from the University of Iowa in 2006.
Career
I spent 20 years in corporate roles helping organizations (ex: Patagonia, Orbitz, and Experian) increase their digital visibility with SEO, Paid Search, Social Media, Conversion Rate Optimization and Content. The last 9 years I have worked independently as owner of my agency Green Lightning Marketing, where I work directly with clients and teach as adjunct faculty (Tippie MBA at University of Iowa, Ascend Training, General Assembly, and Kellogg/Northwestern).
Activism
My personal aim is to activate people around sustainability. I am passionate; I:
- Volunteer regularly with the Institute of Cultural Affairs, throw fundraisers, launch and lead green committees.
- Became certified by the city of Chicago as a green ambassador through the Chicago Conservation Corps.
- Serve as Vice President of Buena Park Neighbors and the President of my condo association.
- Lead the Clean & Greens in our neighborhood on the first Saturday of each month (we meet at 10am at the Uptown Library – please join!)
- Help the Climate Action Museum with events and marketing. I recently accepted the Climate Action Hero Award on behalf of our group the Carbon Cheerleaders (aiming to reduce carbon emissions in the community).
- Volunteered with Climate Cycle for 4 & 1/2 years, a nonprofit organization with the mission: inspiring students to green our world, and served on their Board of Directors, helping with marketing & fundraising.
Extra-curriculars
- I am an artist. I enjoy costumes, painting, and lighting, among other mediums.
- I enjoy exercise – bike, swim and lift weights.
- Most importantly, I am a devoted servant to my cat Carlitos (who also goes by Cat-lyn Jenner online).